Chen Hangfeng

Logomania Double Happiness 2

It’s great that you’ve taken the time to admire this wonderful gem in our collection. There’s lots to discover!
It’s all in the details
If you think this artwork by Chen Hangfeng (1974) looks like it’s a delicate Chinese paper-cut piece, you’d be right. But it’s also much more than that. Zoom in and take a closer look.
Double happiness
Did you know that the red shape in the background is the Chinese symbol for double happiness? By repeating the symbol for happiness, Xi – 喜, you get double happiness: 喜喜. The Chinese use this symbol at wedding ceremonies.
Even more happiness
There’s even more happiness to be found in this artwork. That is if you enjoy the food there – can you see the ‘M’ from McDonald’s?
Here – another one!
Once you’ve found the McDonald’s logo, you suddenly start discovering many more. Which others can you see? We found the logos for Nike, Puma, Adidas and Shell. But it’s highly likely that we’ve missed a couple. Will you tell us which ones you've found?
New rulers
Chen Hangfeng mixes traditional Chinese characters and patterns with the logos from major Western companies. He says: “They probably have more power than politicians.”
Career switch
After graduating from art school, Chen Hangfeng first worked as a graphic designer for an advertising agency. He designed logos. But after a few years, he returned to art and embarked on a career as an artist. However, his fascination with logos remains, as you can see here.
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If the artwork came to life, what do you think would happen?

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